Youngsters’s clothes model Hanna Andersson names CEO

Youngsters’s clothes model Hanna Andersson names CEO

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Dive Transient:

  • Hanna Andersson has named Aimée Lapic as its subsequent CEO, succeeding Sally Pofcher. Pofcher, who stepped into the chief govt position simply over a 12 months in the past, will turn into the non-executive chair of the corporate’s board.
  • Lapic joins the kids’s clothes retailer from GoPro the place she served as chief digital and advertising officer and led the DTC and subscription enterprise, in accordance with an organization press launch final week.
  • Previous to GoPro, Lapic additionally held management roles at Pandora Media, Hole Inc. and Banana Republic.

Dive Perception:

The revolving door of CEOs at Hanna Andersson continues because it names its fifth chief govt in as a few years.

Lapic involves Hanna Andersson with greater than twenty years of expertise rising digital companies. In her most up-to-date position at GoPro, she led the corporate’s DTC enterprise, serving to the section to ship $392 million in income, or 34% of the corporate’s whole income, on the finish of final 12 months. Lapic additionally helped develop GoPro’s subscriber base to over 1.7 million as of March 2022, a five-fold improve, in accordance with Hanna Andersson’s announcement. 

“All through her spectacular profession, Aimée has established herself as a confirmed digital and advertising govt, and as a extremely expert chief with a observe file of driving outcomes at iconic manufacturers. We’re assured that her experience will speed up Hanna’s digital roadmap and construct on the model’s present momentum,” Nikhil Thukral, managing accomplice at personal fairness agency L Catterton, stated in an announcement.

The youngsters’s retailer has modified palms amongst personal fairness corporations a few occasions, most lately being acquired by L Catterton in 2016

And whereas the frequent govt adjustments could also be troubling, the kids’s attire market continues to develop. The net youngsters’s attire market is ready to develop by $28.02 billion between 2021 and 2026, indicating a compound annual progress price of 8%, in accordance with a report from Technavio launched final month.

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