LANEIGE ranks #1 in Magnificence & Private Take care of Amazon Prime Day 2022

LANEIGE ranks #1 in Magnificence & Private Take care of Amazon Prime Day 2022

SEOUL, South Korea, July 21, 2022 /PRNewswire/ — Recognized globally as skincare’s true hydration knowledgeable, LANEIGE has just lately been experiencing quick development within the US due to its efficient, revolutionary, and delightfully imaginative merchandise with sensible formulation in satisfying textures, and iconic bestsellers just like the Lip Sleeping Masks and Water Sleeping Masks.

LANEIGE reached a brand new milestone throughout Amazon Prime Day this yr, topping the Magnificence & Private care class and rating as one of many bestselling manufacturers of the worldwide procuring occasion. The model’s star product, Lip Sleeping Masks (Berry), was the #1 offered product within the Magnificence & Private care class with the Lip Glowy Balm (Berry) coming in at #3. Water Sleeping Masks was additionally one of many prime 100 merchandise offered on this class.

“The spectacular efficiency we made throughout this yr’s Amazon Prime Day is the direct results of our efforts in increasing our interactions with prospects via a 360° omnichannel technique and advertising communications, mixed with the superior high quality and innovation of our best-selling merchandise within the North American market. We are going to proceed to offer native prospects with the manufacturers and merchandise they want as we make an lively push into numerous gross sales channels,” says Robin Na, President & Normal Supervisor of Amorepacific North America RHQ (Regional Headquarter).

With a variety of lip and skincare merchandise together with Water Financial institution Blue Hyaluronic Cream, Water Sleeping Masks, and their bestselling Lip Sleeping Masks, LANEIGE has strengthened its presence within the North American market via an expanded funding to boost model consciousness leading to a 100% YoY gross sales development within the first half of the yr.

Along with LANEIGE’s explosive success, Sulwhasoo and innisfree of Amorepacific US have additionally proven unimaginable efficiency throughout Amazon Prime Day this yr. Sulwhasoo’s most acknowledged First Care Activating Serum offered out enitrely, and innisfree’s beloved Every day UV Protection Sunscreen with Broad Spectrum 36, ranked thirty fourth within the Magnificence & Private Care class.

World magnificence firm Amorepacific has strengthened its presence as a Ok-beauty chief with its skincare manufacturers together with AMOREPACIFIC, Sulwhasoo, LANEIGE and innisfree since its official entry into the American market in 2002. Not too long ago,the corporate has expanded into e-commerce and multi-brand retailer channels, in response to modifications available in the market in the course of the pandemic. Consequently, the North American division noticed a staggering 60% improve in gross sales in the course of the first quarter in 2022.

SOURCE LANEIGE

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